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Customer-Centric Strategies
Deploying a strategic approach to prioritize customer experience through the right channel partners. Understand your customer situations, anticipate their needs, and creating relevant marketing. Help your new channel partners to build loyalty and advocacy from your customer base in EMEA.
Insights-Driven Excellence
Drive your decision making with direct feedback from your regional channel partners. Understanding customer preferences, pain points, and behaviors to ensure your solutions create customer value.
Measure Success and KPIs
Defining key performance indicators aligned with your organisational goals. Tracking and reporting of metrics ensures progress and enables course correction when needed.
Consultant and approach
An electronic engineer with 30 years experience in B2B sales and marketing, crossing a breadth of industries and applications.
In addition to direct sales, I am also skilled in the motivation, management and driving of revenues via non direct channels (integrators, VARs, and distributors). I have extensive experience in the development and implementation of tools for funnel and business management (CRM, opportunity, quote, order management and after-sales).
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